Hana Awad
Fig. 01 Hana Awad

About

From buildings to interfaces.

I'm Hana Awad, a passionate interface and UX designer with front end developer experience, and an ex architect from Alexandria, Egypt, now living in Copenhagen, Denmark.

Architecture taught me to think in structure and flow: how people move through a space, what they see first, and how everything fits together. I bring that same instinct to digital products, starting from research and information architecture, and carrying it through to interfaces that are clear, usable, and shipped.

As a Senior UX Design Lead, my work goes beyond screens: I set the UX direction for a product, mentor the designers on my team, and shape the quarterly roadmap, prioritising the work against user needs and business goals. I lead research and discovery and build the design systems and rituals that let a cross functional team move quickly without losing consistency. I partner with product and engineering from the first idea through to launch, and because I also write front end code, I design with the grain of what's buildable, which keeps the handoff honest and the final product close to the intent.

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As a design lead

01

Own the UX strategy end to end

Lead the direction from research and information architecture through to shipped interfaces, translating business requirements and user insights into product concepts.

02

Lead & mentor the team

Manage and mentor other designers, run design critiques and workshops, and set the rituals that keep quality high and the team moving together.

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Set the quarterly roadmap

Each quarter, map the work with the team, prioritise it against user needs and business goals, and turn that into a clear, evidenced plan.

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Lead research & discovery

Run research projects, synthesise findings with the team, and turn user pain points into clear, evidenced opportunities.

05

Build the design system

Create and maintain a Figma component library and design frameworks so the team ships faster and the UI stays consistent.

06

Partner across the org

Work closely with Product Owners, Engineers, and the Brand & Creative teams from conception to launch, in an agile, weekly sprint process.

07

Design for scalability

Set up information architecture and patterns that scale to new product categories without another ground up redesign.

08

Bridge design and build

Because I also write front end code, I keep the handoff honest and the shipped product close to the intent.

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What I do

UX strategyInformation architectureUser researchCustomer interviewsPersonasCustomer journeysAffinity mappingWireframingPrototypingUI designDesign systemsFigmaFront end (HTML · CSS · Angular)