SOUNDBOKS — Denmark · Senior UX design lead
Soundboks App
Spearheading the user experience strategy for the Soundboks companion app — a redesign built to navigate smoothly and scale across the product ecosystem.
Overview
As Senior UX design lead, I spearheaded the user experience strategy for the Soundboks companion app — redesigning it so people could navigate the app and reach its features smoothly, and so the experience could scale across new product categories within the Soundboks ecosystem.
The problem
Users encountered difficulties navigating the app, accessing its features smoothly, and interacting seamlessly within the Soundboks ecosystem. These challenges highlighted a pressing need to address UX issues to enhance user satisfaction, improve usability, and position Soundboks as an industry leader. We redesigned the app to ensure scalability and compatibility with other product categories, providing a more seamless and integrated user experience across the entire product range.
Project goals
Enhance user experience
Revamp the app to improve user-friendliness and ensure seamless navigation and interaction for users of all levels.
Achieve scalability
Develop the app infrastructure to support the integration of new product categories, enabling seamless expansion of offerings within the Soundboks ecosystem.
Drive engagement & retention
Create an engaging and rewarding user experience that encourages increased app usage and fosters long-term customer loyalty and retention.
Strengthen brand identity
Ensure consistency in branding elements and messaging throughout the app to reinforce Soundboks' identity as a trusted and innovative leader in the industry.
UX process
A brief overview of the UX process we followed during the app redesign.
Gathering insights
After collecting the recordings from the user interviews, I conducted affinity mapping with my teammate to synthesise the pains identified. We grouped these problems under common themes and features across the platform — surfacing the patterns that shaped the redesign.
Rebuild the app's information architecture around scalability — restructuring it so new product categories could integrate into the Soundboks ecosystem without another ground-up redesign.
Key features
TeamUp
Link and control multiple SOUNDBOKS from one phone for simple stereo sound.
Sound Profiles
Choose between pre-built profiles to find the right sound for any situation.
Custom EQ
Tune the bass, mids, and trebles to create the perfect soundscape for your music.
Pro Panel
Use the Pro Panel to balance the sound of your DJ mixer, instruments, and microphones for your performance.
In motion
Outcome
The redesign shipped with a scalable information architecture and the four core features above, giving SOUNDBOKS owners a clearer, more consistent way to control their speakers across the ecosystem.