Passionate interface and UX designer with front end development experience and an architect’s background. I take products from research and information architecture through to designed, shipped interfaces, and because I also write front end code, I design with the grain of what’s buildable. Ex architect from Alexandria, Egypt, now based in Copenhagen.
Strengths & working style
Hard worker. I take ownership from first research to shipped product, and I follow through.
Love to negotiate. I enjoy finding the middle ground between user needs, business goals, and engineering constraints to reach decisions the team can commit to.
Problem solver. I like untangling messy, ambiguous problems and turning them into clear, buildable solutions.
Always curious. I love learning how things work, and I pick up new tools, domains, and codebases quickly.
Architect’s eye. A background in structure, proportion, and detail that shapes how I approach UX and information.
Experience
Senior UX Designer Lead
Apr 2021 – Present
SOUNDBOKS · Copenhagen, Denmark
Led the end to end UX for Lightboks, SOUNDBOKS’s first light and a new product category, from concept, research and the colour and control systems through to the shipped companion app, validated through internal, external and real world party testing.
Translate insights and business requirements into product design concepts and intuitive end to end experiences.
Lead UX design strategy from start to finish, with deep research, creative ideation, and tackling design strategy and information architecture challenges across the whole UX journey.
Develop user centric brand experiences across online shops, digital products, and services; build customer journeys, sketches and wireframes.
Lead research projects and develop new app features through cross team collaboration with stakeholders across departments.
Build a Figma component library and design frameworks for website and mobile app, improving UI consistency and speed of delivery.
Work with scalable, responsive designs; collaborate with Product Owners and Engineers from conception to launch in an agile, weekly sprint process.
UX Designer & Frontend Developer
Aug 2018 – Present
Ovni · Egypt
Developed user personas and user journeys, and defined the product roadmap and KPIs to prioritise work.
Fast sketching and prototyping; designed website and mobile app frameworks in Figma for back end developers.
Implemented designs using the Angular framework, working weekly with back end developers on the high level experience and key interactions.
Worked with the marketing team to understand market traction and strengthen community building.
UX Designer & Frontend Developer
Sep 2019 – Aug 2020
Memorix · Copenhagen, Denmark
Weekly user testing plus desk and on site research to understand user challenges and the market domain.
Developed personas and journeys; defined the product roadmap and KPIs.
Designed website and mobile app frameworks in Figma and implemented designs using Angular, working daily with back end developers.
Frontend Web Developer Intern
Jul 2019 – Sep 2019
Valuer · Copenhagen, Denmark
Redesigned proposals for Valuer’s website; produced ebook and thumbnail designs.
Full Stack & Web Developer Intern
Mar 2019 – Sep 2019
Bomae · Copenhagen, Denmark
Built a customised CRM to meet business requirements, giving full visibility on cases and easier document sharing with customers.
Designed and implemented the dashboard, improving employee productivity.
Interior Designer (Freelance)
Jul 2016 – Sep 2018
Freelance · Egypt · Zurich · Copenhagen
Delivered residential apartment, villa and office projects, including client consultation, schematic design, 3D visualisation, detailed drawings and final delivery.
Architect, Researcher & Teaching Assistant
Jul 2014 – Sep 2018
Arab Academy for Science & Technology (AAST) · Alexandria, Egypt
Organised and developed teaching material for university lectures; reviewed material with students in group and one to one sessions.
Assisted in preparing examinations and grading student progress and projects.
