Passionate interface and UX designer with front-end development experience and an architect’s background. I take products from research and information architecture through to designed, shipped interfaces — and, because I also write front-end code, I design with the grain of what’s buildable. Ex-architect from Alexandria, Egypt, now based in Copenhagen.
Experience
Senior UX Designer Lead — SOUNDBOKS
Apr 2021 – Present Copenhagen, Denmark
- Translate insights and business requirements into product design concepts and intuitive end-to-end experiences.
- Lead UX design strategy from start to finish — deep research, creative ideation, and tackling design-strategy and information-architecture challenges across the whole UX journey.
- Develop user-centric brand experiences across online shops, digital products, and services; build customer journeys, sketches and wireframes.
- Lead research projects and develop new app features through cross-team collaboration with stakeholders across departments.
- Build a Figma component library and design frameworks for website and mobile app, improving UI consistency and speed of delivery.
- Work with scalable, responsive designs; collaborate with Product Owners and Engineers from conception to launch in an agile, weekly-sprint process.
UX Designer & Frontend Developer — Ovni
Aug 2018 – Present Egypt
- Developed user personas and user journeys, and defined the product roadmap and KPIs to prioritise work.
- Fast sketching and prototyping; designed website and mobile-app frameworks in Figma for back-end developers.
- Implemented designs using the Angular framework, working weekly with back-end developers on the high-level experience and key interactions.
- Worked with the marketing team to understand market traction and strengthen community building.
UX Designer & Frontend Developer — Memorix
Sep 2019 – Aug 2020 Copenhagen, Denmark
- Weekly user testing plus desk and on-site research to understand user challenges and the market domain.
- Developed personas and journeys; defined the product roadmap and KPIs.
- Designed website and mobile-app frameworks in Figma and implemented designs using Angular, working daily with back-end developers.
Frontend Web Developer Intern — Valuer
Jul 2019 – Sep 2019 Copenhagen, Denmark
- Redesigned proposals for Valuer’s website; produced e-book and thumbnail designs.
Full-Stack & Web Developer Intern — Bomae
Mar 2019 – Sep 2019 Copenhagen, Denmark
- Built a customised CRM to meet business requirements, giving full visibility on cases and easier document sharing with customers.
- Designed and implemented the dashboard, improving employee productivity.
Interior Designer (Freelance) — Freelance
Jul 2016 – Sep 2018 Egypt · Zurich · Copenhagen
- Delivered residential apartment, villa and office projects — client consultation, schematic design, 3D visualisation, detailed drawings and final delivery.
Architect, Researcher & Teaching Assistant — Arab Academy for Science & Technology (AAST)
Jul 2014 – Sep 2018 Alexandria, Egypt
- Organised and developed teaching material for university lectures; reviewed material with students in group and one-to-one sessions.
- Assisted in preparing examinations and grading student progress and projects.
Education
MSc, Architectural Engineering & Environmental Design
Sep 2017 – Aug 2019 Arab Academy for Science & Technology (AAST) · Alexandria, Egypt
Graduated with honours. Thesis: a sustainable-design approach studying natural ventilation in educational buildings.
BSc, Architectural Engineering & Environmental Design
Sep 2009 – Aug 2014 Arab Academy for Science & Technology (AAST) · Alexandria, Egypt
Front-End Web Development Nanodegree
Jan 2020 Udacity · Online
Web Development Bootcamp
Jan 2019 Le Wagon · Copenhagen, Denmark
9-week full-stack bootcamp: Ruby, Ruby on Rails, JavaScript, HTML & CSS, APIs, GitHub, Heroku — plus an introduction to UX design and Figma.
Parametric Design Course
Sep 2014 Architectural Association · Berlin, Germany
Sustainability Summer School
Jul 2011 University of Lincoln · Lincoln, UK
Certifications
LinkedIn Learning · Jan 2021
Analyzing User DataCreating PersonasIdeationCreating Scenarios & StoryboardsImplementation PlanningPrototypingMultidevice Design
Skills
UX / UI
FigmaAdobe XDInVisionWhimsicalSketchingWireframingPrototypingUsability testingPhotoshopIllustratorInDesign
Front-end & software
HTMLCSSJavaScriptAngularBootstrapRubyRuby on RailsGitHerokuLinuxOOPSaaS
Architecture
Autodesk Revit 2D/3DAutodesk 3D-MAXSketchUpCADRenderingDesign researchProject planning
Ways of working
Agile / ScrumInformation architectureCustomer journeysCross-team collaboration
Languages
Arabic Native
English Fluent
Danish Learning (module 3)
French Beginner